They provided a side-by-side demonstration of their software with the built-in 2D-to-3D conversion on the Samsung 3DTV (based on the DDD software). We were invited to BitAnimate’s offices for an exclusive demonstration of their technology prior to their planned demonstrations in a private suite at CES in January. The challenge with automated conversion is that the machine is making artistic decisions, not a person, and is doing so very rapidly in the case of real-time. The result of either approach ultimately depends on the skill of the artists involved. But, we have seen some horrendous ‘native’ content too. I know, the purists will say that converted 3D content will never look as good as native 3D content. After seeing a demo recently, it seems the main differentiating feature is that it actually works as advertised without as many artifacts. Other companies are already in this space, most notably JVC and DDD. They also believe their technology is at such a level that they can approach Hollywood to dramatically reduce the time and cost of making theatrical-quality conversions. They envision their technology being used in a variety of ways- from an on-line conversion service for users to upload their clips and watch them in 3D, to embedded application like 3DTVs. BitAnimate (Lake Oswego, OR) is a small start-up company developing 2D-to-3D conversion technology.
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